Execute GTM → Launch Kit
Runs the whole chain: channel mix → strategic evaluators → media plan → timeline → a content brief for every active channel. Assembles one Launch Kit. (Calls the AI agents — usually 1–3 minutes; larger briefs can take longer. Leave the tab open.)
Tip: pick a completed GTM Studio brief above so the content briefs are grounded in your strategy (big idea, CVP, messaging). Without one they'll be generic.
GTM Brief
GTM Brief — at a glance
- Product
- Sprout Payroll
- Project type
- New Product
- Audience
- SME + ENT · Broad New
- Product nature
- Standalone
- ICPs
- HR Manager (ENT), SME Business Owner
- Launch date
- 2026-10-19
- Context
- New payroll automation launch for Philippine businesses. Pain: manual payroll errors, BIR compliance risk, time lost every cut-off.
Strategy
Pick a completed GTM Studio brief above to preview its big idea, CVP & messaging here — that strategy is what grounds every content brief in the run.