Execute GTM → Launch Kit

Runs the whole chain: channel mix → strategic evaluators → media plan → timeline → a content brief for every active channel. Assembles one Launch Kit. (Calls the AI agents — usually 1–3 minutes; larger briefs can take longer. Leave the tab open.)

Tip: pick a completed GTM Studio brief above so the content briefs are grounded in your strategy (big idea, CVP, messaging). Without one they'll be generic.

GTM Brief

GTM Brief — at a glance

Product
Sprout Payroll
Project type
New Product
Audience
SME + ENT · Broad New
Product nature
Standalone
ICPs
HR Manager (ENT), SME Business Owner
Launch date
2026-10-19
Context
New payroll automation launch for Philippine businesses. Pain: manual payroll errors, BIR compliance risk, time lost every cut-off.

Strategy

Pick a completed GTM Studio brief above to preview its big idea, CVP & messaging here — that strategy is what grounds every content brief in the run.